Newest in socials
Social Media platforms have to constantly update their features to improve as we so often use them so here are this months updates!
Instagram's latest update allows users to include up to five links in their profile bio. This is a great way for users to share more information about themselves or their businesses. For example, an artist can include links to their website, online store, and upcoming shows. Moreover, Instagram has introduced new features for creators on Reels, including trending audio and hashtag pages, new metrics, and an expansion of gifts. These features provide content creators with more tools to engage with their followers and grow their audience.
TikTok, being one of the most popular social media platforms, has launched animated video stickers for direct messages. Users can now create their own stickers or use ones uploaded by others, adding a new level of creativity to TikTok's messaging system. This feature is a great way to personalise conversations and make them more engaging.
Snapchat has introduced a My AI conversation for users on all profiles. This feature allows users to get assistance on various topics, such as answering trivia questions, suggesting gift ideas, helping with trip planning, or offering dinner recommendations. This is a great way to engage with users and provide them with a tool to use for literally anything they want.
Lastly, YouTube has made changes by adding podcasts to YouTube Music for United States listeners. This feature allows users to watch and listen to podcasts without visuals on YouTube Music. Users can also switch between YouTube and YouTube Music to play their favourite podcasts seamlessly. This update provides users with a more streamlined experience, making it easier for them to access their favourite podcasts.
Some trends that we are seeing a lot of at the moment are photo dumps and day-in-the-life videos.
What is a photo dump you ask? Well, a photo dump is a post on Instagram that features a collection of unedited photos and videos that convey a story or mood. It's a low-effort way to showcase authentic imagery and connect with your audience without the pressure of picture-perfect filters and hyper-edited content. A photo dump can include up to 10 slides, each of which has multiple chances to surface in home feeds, making it a smart engagement tactic. The details in each slide paint a fuller picture, making it a great way to connect with your community.
Next is day in the life videos which is a popular behind-the-scenes video that provides viewers with insight into your daily routines. Content creators can use this type of video to build trust with their audience, gain more followers, and even increase sales. This evergreen category of video dominates mainstream social media, and creators from all walks of life use it to generate views, comments, and subscriptions. Filming a day in the life video is an excellent way to connect with your audience and satisfy their curiosity. It can also help establish authenticity and credibility with potential customers by showcasing your expertise and style. Ultimately, it's your storytelling and relatable emotions that make the difference.
